Lee Painter Music for the Soul. Code for the Bowl.
Think Log / 17 September 2026

2026-09-17

The product can recruit the people who will build the product.

I’m getting close to putting Fans.audio in front of its first small group of musicians.

Initially I was thinking about the normal recruitment process.

Post somewhere.

Explain the idea.

Get people to apply.

Choose a few.

Then I realised something.

Fans.audio already contains the mechanism I need.

Create a transmission explaining what we’re building.

Let musicians discover it through the product.

Let them respond through the product.

Use the product to recruit the people who will help me discover what the product needs to become.

That’s dogfooding before they’ve even started using it.

Sometimes your first useful customer journey is finding your first customers.

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