2026-09-02

Urgency has a half-life.

We’ve been waiting around six months for information from a customer that we needed to investigate their support issue.

The information has finally arrived.

And, naturally, it’s now urgent.

But urgency doesn’t survive six months of inactivity unchanged.

If somebody is waiting on you before they can continue, the clock isn’t paused.

Priorities change.

Other work arrives.

People move on.

We’ll still help.

But your emergency doesn’t automatically become somebody else’s emergency simply because you’ve finally supplied the thing they were waiting for.

Your urgency does not survive your inactivity.