Start Here

Where to start

If you've just discovered this notebook, read these three first. They explain why the projects look unrelated, but aren't.

Music for the Soul. Code for the Bowl.

The origin story. How software replaced music... until music came back.

The values story. George Michael, craft, aspiration and the hat that accidentally became a flag.

The business philosophy. Why the game changed, and why trust now matters more than funnels.

After that, browse the journal. The rest is the workshop in progress.