2026-09-24

We’ve been running some modest paid campaigns for our software and our Workshop content.

The Workshop campaigns are generating considerably more engagement than the product introductions.

Even when we restricted the audience to the UK, Ireland, US and Canada, the difference remained substantial.

That’s interesting.

Perhaps people aren’t particularly interested in another company telling them about another piece of software.

But they might be interested in the problem you’re trying to solve, why you think it matters, and what you’ve learned while trying to solve it.

Of course, engagement isn’t adoption. It certainly isn’t revenue.

But perhaps the first thing people need to buy into isn’t the software.

It’s why you built it.