2026-09-18

Sometimes the best validation for monetisation is somebody asking you to monetise.

It’s tempting when building a new product to design the pricing at the same time.

Plans. Tiers. Limits. Checkout. Subscriptions.

But there’s another approach.

Build something useful first.

Let people use it.

Then listen for the question:

“How do I pay for this?”

Or even better:

“How can I make money through this?”

Those questions tell you something no pricing spreadsheet can.

Sometimes demand for monetisation is more valuable than monetisation itself.